Campaigns & Creative Visual EXPERIENCE
ARTERIORS
Essential Lighting Launch
Rollout to all Domestic showrooms + London
Creation of window design and selection of merchandise to be featured
Visual Merchandising & Strategy
Collaboration and coordination with Creative Marketing and Graphics teams
Vendor sourcing and direction of window and signage elements
Floral Design and Direction
Created the all-location merchandising strategy for the Essential Lighting launch which carried through from windows to showroom interiors.
ARTERIORS
The Art of Dining Launch
Rollout to all Domestic showrooms + London
Visual Merchandising & Strategy
Color & Materials selection
Prop Sourcing
Show Windows
Space Planning
Graphics & Decor Direction
Floral Design and Direction
Created the all-location merchandising strategy for the Dining Room category and launch which carried through from windows to showroom interiors.
ARTERIORS
NYC, London, Los Angeles, Dallas, Las Vegas, High Point, NC
Directed company re-brand of showrooms via development of new 3D starburst logo treatment, new graphics and photography, and other launch signage
Visual Merchandising & Strategy
Coordination and collaboration with Creative Marketing and Graphics teams for consistent look and feel from Print/Online to Showroom
Vendor sourcing and direction of signage elements
Neiman Marcus
MADE TO MEASURE EVENT
CAMPAIGN COLLATERAL FOR LAUNCH
Beverly Hills, Chicago, Dallas, Fort Worth, Houston, Las Vegas, Scottsdale, Miami
Visual Merchandising & Strategy
Prop and Visual Collateral Design
Color & Materials selection
Mannequin and product styling guideline for event
Created, developed and sourced new Made To Measure all-door visual collateral to support the national Made To Measure Event.
NM ON THE GO
Athleisure Wo’s Contemporary
Campaign Launch and Shops
All Last Call doors
Prop / Visual Collateral Design
Color & Materials selection
Graphics & Decor Direction
Visual Merchandising & Strategy
Mannequin and product styling guidelines
Store teams weekly merchandising direction
Created, developed and sourced new shop elements to support the launch of the in-house brand in the Last Call off-price channel.
Shop elements evoked movement and action yet styling was geared towards both active lifestyle / leisure and true active & yoga wear. The shop elements were designed as a kit of parts to layer onto existing store fixtures, with new mannequins and custom designed rugs that were rolled out to accompany the shops.
LAST CALL STUDIO
New Store Prototype
NYC, San Francisco, Chicago, Houston, Dallas, Atlanta, Las Vegas, New Orleans
Company graphics and re-branding / signage direction and installation, show windows and sales campaigns
Visual Merchandising & Strategy
Coordination and collaboration with Creative Marketing and Graphics teams for consistent look and feel from Print/Online to Store
Vendor sourcing and direction of signage elements
RUFF HEWN
New Private Brand shops
Rollout to select top doors
Interior Design and Development
Prop / Visual Collateral Design
Color & Materials selection
Graphics & Decor Direction
Visual Merchandising & Strategy
Mannequin and product styling guideline
Store teams weekly merchandising direction
Created, developed and sourced new shop elements to support the launch of the in-house brand. Designed and developed the fixture package, sourced rugs, mannequins, signage vehicles, and the custom backwall feature graphic.
Shop elements evoked casual outdoor lifestyle supporting the DNA of the brand.
